My Approach:

My role:

• Role: Co-Director and Costume Procurement Lead

• Collaborating Agency: FirstCom Solutions (Engaged by QuickHR)

• Status: Aired at roadshows; official rollout pending as video ads.

Concept & Objective

• Concept: The video explores the history of payroll systems across various civilizations, illustrating how payroll management evolved and how QuickHR represents the pinnacle of this evolution in the modern era.

• Objective: To create an engaging and educational video that connects the past with the present, showcasing QuickHR as the modern solution to payroll management.

Creative Development

1. Agency Collaboration

• QuickHR engaged a creative agency to bring the concept to life. I worked closely with the agency as a co-director, ensuring that the video’s narrative aligned with QuickHR’s brand message and goals.

• The agency was responsible for the overall creative execution, while I provided direction, scripting, and input, particularly in the historical segments and the transition to the modern era.

2. Storyboarding & Script Development

• Collaborated with the agency to develop a storyboard that depicted payroll practices across key historical periods, including Ancient Egypt, the Roman Empire, the Chinese Empire, and even the Industrial Revolution.

• The script was crafted to transition smoothly from these historical depictions to the present day, where QuickHR’s innovative payroll solution is introduced as the culmination of centuries of advancements.

3. Historical Research & Accuracy

• Play a key role in ensuring the historical accuracy of the video. This involved researching payroll practices across different civilizations, and cultures. Working closely with the agency to integrate these elements into the narrative and the actors' costumes and props.

Production & Execution

1. Co-Directing

• Co-directed the production, working closely with the creative agency’s director to maintain the vision and ensure that each segment of the video was visually and narratively compelling.

• Focused on making sure the transitions between historical eras were smooth and led naturally to the modern era, highlighting QuickHR’s payroll solution.

2. Costume Procurement

• Led the costume procurement process, sourcing and securing period-appropriate attire for each historical segment. Collaborated with suppliers to ensure that the costumes were authentic and contributed to the overall visual appeal of the video.

• Managed the costume and props budget effectively (total cost <$2,000), balancing authenticity with cost-efficiency.

Roadshow Airings

1. Audience Feedback

• The video has been showcased at multiple roadshows, where it has received positive feedback for its creative approach to explaining payroll evolution and how QuickHR fits into the modern landscape.

2. Brand Awareness

• The video has played a crucial role in enhancing QuickHR’s brand visibility at roadshows, drawing attention to the company’s innovative payroll solutions, and sparking interest among potential clients.

Expected Outcome (Video Ads)

1. Increased Engagement

• The video is expected to drive higher engagement levels once officially launched, as it has already proven successful in capturing the interest of roadshow audiences.

2. Strengthened Brand Positioning

Anticipated to solidify QuickHR’s positioning as an innovative leader in payroll management, demonstrating the company’s understanding of payroll’s historical context and its ability to offer modern solutions.

3. Lead Generation

• The video is expected to contribute to lead generation efforts, particularly by attracting prospects interested in a solution that blends historical understanding with modern innovation.

Lessons Learned & Future Recommendations

1. Effective Agency Collaboration

• The project underscored the importance of effective collaboration with the creative agency, ensuring that the final product aligned with QuickHR’s vision while benefiting from the agency’s creative expertise.

  
  

The Final Product