Hello! I am Ronald.
A Marketer and UX Designer.
Performance marketing specialist with 4+ years of experience managing $450,000 annual marketing budgets and driving ROI-focused campaigns across B2B and non-profit sectors. Record-breaking lead generation expert who achieved 3,000+ qualified leads at $23 CPL through strategic paid Google Ads and social campaigns and generated $5M in revenue from 2022 - 2024. Excel at conversion optimisation, marketing automation, and full-cycle campaign management while delivering 11:1 marketing ROI.
I'm who thrives on optimising digital strategies with a keen focus on UX principles and design. In 2023, I drove a 21% increase in conversions and boosted our Click-Through Rate from 4% to 7%, all while reducing the Cost per lead by 30% through my campaigns implemented. By seamlessly integrating user-centric design into our campaigns, I've helped brands like QuickHR elevate their online presence, turning creative ideas into tangible results.
Recent Projects
Brands I worked with
Experience
Senior Marketing Executive
Enable Business Pte Ltd (QuickHR), October 2022 - Present
Senior Marketing Executive
Enable Business Pte Ltd (QuickHR), October 2022 - Present
Senior Marketing Executive
Enable Business Pte Ltd (QuickHR), October 2022 - Present
Marketing Executive
CampusImpact, Sep 2020 - April 2022
Marketing Executive
CampusImpact, Sep 2020 - April 2022
Marketing Executive
CampusImpact, Sep 2020 - April 2022
Freelancer Creator
RMCreative, May 2019 - Present
Freelancer Creator
RMCreative, May 2019 - Present
Freelancer Creator
RMCreative, May 2019 - Present
Education
Certification in UX Design Immersive Singapore (Part-time)
General Assembly, June - December 2023
Certification in UX Design Immersive Singapore (Part-time)
General Assembly, June - December 2023
Certification in UX Design Immersive Singapore (Part-time)
General Assembly, June - December 2023
Bachelor of Science (BsC) in Accounting of Finance
Singapore Insitute of Management - UOL, July 2018 - July 2022
Bachelor of Science (BsC) in Accounting of Finance
Singapore Insitute of Management - UOL, July 2018 - July 2022
Bachelor of Science (BsC) in Accounting of Finance
Singapore Insitute of Management - UOL, July 2018 - July 2022
Diploma in Information Technologies
Temasek Polytechnic, April 2013 - April 2015
Diploma in Information Technologies
Temasek Polytechnic, April 2013 - April 2015
Diploma in Information Technologies
Temasek Polytechnic, April 2013 - April 2015
